Sunday, June 12, 2016

Idea Napkin No. 1


     1.  I am a sport management major. My talents are mostly sports knowledge and geography based. My skills and experience are customer service, management, analytics, and international travel. I believe my aspirations for this business concept would definitely start out as a side job, and weekend project type of deal because I know I would not be able to support myself financial in the beginning.


     2. The product I am offering is car charging stations for electric vehicles think Toyota Prius, Nissan Leaf, Chevy Volt and Spark, BMW i3, Fiat, etc.. These stations would be around the Gainesville area to start out with, and I would like to expand to other cities that do not have this type of market yet, and are looking to invest in environmentally-friendly alternatives to gasoline. 



     3. I would like to target two audiences. First, I would like to target individuals who own electric cars and are in need of charging stations outside of their home. The second audience would be businesses around the Gainesville area who are looking to add means to attract and maintain their customer base.  I believe these two audiences are similar because they have related interests and values regarding issues connected to the environment and a better way of living. 




     4. I believe customers would pay me money for this product because this market is growing rapidly as individuals are becoming more environmentally conscience, while finding alternative ways to commute around towns and cities. There is definitely  going to be a stronger audience for electric cars in the coming future as technology advances for this industry and as the general population of the United States becomes more aware of the benefits associated with electric cars. Also, I believe businesses will be interested in having charging stations on their property for multiple reasons. First, would be the incentives they would receive from local and potentially state governments for adding environmentally friendly services. Next, it would draw more customers to the businesses that have these stations for people who have electric cars as well as have a positive impact/perception on the business from the customers word of mouth for adding these services.




     5. My core competencies To be honest, I just want to make a difference by trying to be more environmentally friendly and cut down on the carbon footprint. I think being able to educate individuals more about the electric car industry, and making them more aware of how they can make a difference is my key interest in doing this concept. Also, I have not heard of anything going on in Gainesville to add more charging stations in the near future so that would only benefit me.

For the most part I believe these elements fit together. The tough part about this business would be getting business to add multiple stations to their property. I believe there is a market gap where certain businesses here in Gainesville would be add to capitalize on this idea and further promote their mission. The aspect of my business concept that is somewhat weak would be my core competencies because anyway with monetary goods would be able to exploit this idea its only a matter if they want too.


6 comments:

  1. Patrick,

    You are in the right field for making stuff happen. From reading this I can see you are tenanted and driven for success. You have an idea and you are trying to perfect it to make it work! I love how you say you want to make a difference, not many people say that anymore. I completely understand where you are coming from. If you can create a solution that can help the whole world, you feel like you found your purpose in life. Keep at it!

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  2. Patrick,

    I think it is a good idea as well as being a good idea to initially start out as part time. I am also a Sports Management major so I understand how it can be difficult to start a venture aside from Sports Management. However if you were able to secure financing and convince businesses to install more charging stations it could become your main focus and Sports Management becoming your side job. See how far you can get with it and remember protecting the environment will bring more intrinsic motivation as opposed to extrinsic which usually leads to more happiness.

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  3. Patrick,

    I think this is definitely an expanding market and one that someone will eventually capitalize on. I am extremely excited about the prospect of owning a Tesla's new model once I am done with college. As time goes on, maybe our bus system becomes electric and you could work something out with RTS. There would be a need to have them all over Gainesville at that point, so it could be an interesting prospect to pursue.

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  4. It also sounds like you have an excellent background for this work. It is always exciting to hear about other that hope to profit off of more sustainable options.

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  5. Patrick,
    I can definitely understand the want to cut down on our carbon footprint. I think it’s crazy that some people still don’t think that global warming exists. We live in a state that would be the first in the country to go if the polar ice caps were to melt, and I grew up in one of the first cities within the state that is expected to go. I personally plan to own an electric car one I can afford one, and I definitely think that our generation will be the ones to push for more environmentally friendly things like electric cars and charging stations. Great job!

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  6. Patrick,

    I think this idea is great! I have seen a few car charging stations here and there but I think your idea to start out locally and then get bigger is great! I think once people see that it is not that hard to travel and find somewhere to charge there car more often they will be more inclined to buy and electric car. That will also help you because then there will be more electric cars on the road which means more business for you.

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