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For my women customer, I see her as an adventurous person who loves to travel, and do outdoor activities such as, hiking, camping, and yoga. Also, she is a mother who can't stand to be away from her children, but is also passionate about her career. She drives a white Toyota Prius (Hence, she is my customer for electric cars!!!) for her around the town activities and short mileage trips. Her family has an SUV to travel longer distances, but are looking into investing in the Tesla Model X (Tesla SUV). She has a garden for her herbs and vegetables, while doing most of her shopping at the local fresh market with trips to the farmers market on the weekends. Also, her favorite television shows are Grey's Anatomy, anything on the Food Network channel, and the HGTV channel for housing shows. Finally, her age ranges from mid-thirties to early fifties (35-50).

For my male customer, I see him as a person who is passionate about his career, such as an owner of a local brewery or professor of electrical engineering who wants to make a difference with what he is involved in. Also, he is an outdoor's person who likes to go on weekly road-biking trips with the occasional mountain biking trip, while fishing on the weekends in the summer, and teaching his children safety tips at the same time. Furthermore, he is was laid-back family man that enjoys grilling local organic steak and having a fresh green salad from his garden with his family. He bikes to work, since it is close proximity to his house, while using the family SUV for longer road trips. He enjoys watching the World Fishing Network, National Geography, and documentaries. One of his favorite fiction authors is Clive Cussler, and he is in his early forties to mid-fifties. (40-55). 

I would say that I have a few similarities with my customers in regards to liking to do outdoor activities and supporting local businesses, such as local food products and breweries.